strategy Archives - FoodChain Magazine

Customer Frustration at Drive-Thru 75% Error Rates

sarahrudge — Fri, 08 Mar 2024 08:30:00 +0000

With drive-thru lanes becoming the new battleground for brand loyalty, the stakes have never been higher for fast-food establishments to deliver not just on taste, but on speed and accuracy as well. This narrative unfolds in the shadow of a 2021 study revealing a notable dip in both the speed and accuracy of drive-thru services, largely attributed to less experienced workforce and increasingly…

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McDonald’s WcDonald’s: A Masterclass in Engagement

sarahrudge — Thu, 07 Mar 2024 18:00:00 +0000

In an era where brands vie for not just the attention but the affection of their audiences, McDonald’s recent “WcDonald’s” campaign stands as a testament to the power of embracing pop culture and fan-generated content. This innovative marketing strategy, drawing from the brand’s fictional depiction in anime and manga, marks a significant pivot in how global brands engage with their consumers.

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Lyle’s Syrup Unveils Its First New Logo Since 1883

sarahrudge — Thu, 07 Mar 2024 15:52:11 +0000

In an unprecedented move that marries heritage with modernity, Lyle’s Golden Syrup has introduced a vibrant new logo, marking its first major rebranding since 1883. This strategic refresh not only honors the brand’s storied legacy but also aligns it with the tastes and values of the modern UK family, signaling a bold step forward for the world’s oldest unchanged brand. The original logo…

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Belvoir Farm’s Frank Fitzgibbons talks popularity, growth, and SMEs’ modern day tribulations

Iain — Wed, 06 Sep 2023 13:36:15 +0000

Next year, Belvoir Farm (Belvoir) will celebrate 40 years of operations, and what a time it has been. The company was officially established in 1984 by John Manners, the current owner and managing director, Peverel Manners’ father, on the site of a fruit farm that his parents had originally founded some time earlier. From its days as a humble fruit farm, Belvoir grew into the celebrated drinks…

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