Rebranding Archives - FoodChain Magazine https://foodchainmagazine.com/news/tag/rebranding/ Thu, 07 Mar 2024 15:52:12 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7.1 https://foodchainmagazine.com/wp-content/uploads/sites/10/2022/10/fc-150x150.png Rebranding Archives - FoodChain Magazine https://foodchainmagazine.com/news/tag/rebranding/ 32 32 Lyle’s Syrup Unveils Its First New Logo Since 1883 https://foodchainmagazine.com/news/lyles-syrup-unveils-its-first-new-logo-since-1883/ Thu, 07 Mar 2024 15:52:11 +0000 https://foodchainmagazine.com/?p=28962 In an unprecedented move that marries heritage with modernity, Lyle's Golden Syrup has introduced a vibrant new logo, marking its first major rebranding since 1883. This strategic refresh not only honors the brand's storied legacy but also aligns it with the tastes and values of the modern UK family, signaling a bold step forward for the world's oldest unchanged brand.

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]]> In an unprecedented move that marries heritage with modernity, Lyle’s Golden Syrup has introduced a vibrant new logo, marking its first major rebranding since 1883. This strategic refresh not only honors the brand’s storied legacy but also aligns it with the tastes and values of the modern UK family, signaling a bold step forward for the world’s oldest unchanged brand. The original logo…

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]]> How to create a refreshing sip of legacy https://foodchainmagazine.com/news/how-to-create-a-refreshing-sip-of-legacy/ Thu, 02 Nov 2023 09:14:26 +0000 https://foodchainmagazine.com/?p=26862 Changing up a brand that people know and love is a tall order for anyone. For legacy brands – ones

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]]> Changing up a brand that people know and love is a tall order for anyone. For legacy brands – ones that have stories and reputations spanning 25 years or more – change can feel downright impossible. While today’s drinkers still value the nostalgia and classic glamor of a historical drink, they’re also thirsty for reinvention. Modern consumers respond to a sense of updated luxury and…

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