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Fast Food

Three different Mcdonald's burger lined up in a row to support AI cashiers article
Fast foodNews

McDonald’s Fires Its AI Cashiers

20 June 202425 June 2024 sarahrudge Fast Food, AI 8 min read
McDonald's made headlines by announcing the termination of its AI-driven drive-thru cashiers. This decision marks a... Read more
Image of a fast food worker handing over coffees and a bag of food to support fast food minimum wage article
Fast foodNews

The Fallout from California’s $20 Minimum Wage Fast Food Bill

4 April 20244 April 2024 sarahrudge Fast Food, USA 4 min read
The enactment of a $20 minimum wage law for fast food workers in California, through Assembly... Read more
Digital image of a fast food server at the window of a car with different foods on a tray to support fast-food drive thrus article
Fast foodNews

Customer Frustration at Drive-Thru 75% Error Rates

8 March 20247 March 2024 sarahrudge strategy, Drive-Thru, Fast Food 4 min read
With drive-thru lanes becoming the new battleground for brand loyalty, the stakes have never been higher... Read more
A vibrant illustration of the WcDonald's campaign, showcasing the fusion of anime and manga culture with fast food, featuring manga-inspired packaging and characters enjoying an immersive dining experience.
Fast foodNews

McDonald’s WcDonald’s: A Masterclass in Engagement

7 March 20247 March 2024 sarahrudge Fast Food, strategy, Campaigns 4 min read
In an era where brands vie for not just the attention but the affection of their... Read more
Image of a fast food worker smiling and looking happy to support minimum wage increase article
Fast foodNews

California Ushers in a New Era with $20 Minimum Wage for Fast Food Workers

26 October 202321 November 2023 sarahrudge Fast Food 2 min read
In a landmark decision that resonates with fast food workers across the state, California has enacted... Read more
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