Kim Lawton Archives - FoodChain Magazine https://foodchainmagazine.com/news/tag/kim-lawton/ Thu, 02 Nov 2023 09:39:03 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7.1 https://foodchainmagazine.com/wp-content/uploads/sites/10/2022/10/fc-150x150.png Kim Lawton Archives - FoodChain Magazine https://foodchainmagazine.com/news/tag/kim-lawton/ 32 32 How to create a refreshing sip of legacy https://foodchainmagazine.com/news/how-to-create-a-refreshing-sip-of-legacy/ Thu, 02 Nov 2023 09:14:26 +0000 https://foodchainmagazine.com/?p=26862 Changing up a brand that people know and love is a tall order for anyone. For legacy brands – ones

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]]> Changing up a brand that people know and love is a tall order for anyone. For legacy brands – ones that have stories and reputations spanning 25 years or more – change can feel downright impossible. While today’s drinkers still value the nostalgia and classic glamor of a historical drink, they’re also thirsty for reinvention. Modern consumers respond to a sense of updated luxury and memorable…

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