Industry leaders Archives - FoodChain Magazine https://foodchainmagazine.com/news/tag/industry-leaders/ Thu, 08 Feb 2024 10:31:24 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7.1 https://foodchainmagazine.com/wp-content/uploads/sites/10/2022/10/fc-150x150.png Industry leaders Archives - FoodChain Magazine https://foodchainmagazine.com/news/tag/industry-leaders/ 32 32 The Genius Behind Coca-Cola’s “New Guy” Campaign https://foodchainmagazine.com/news/the-genius-behind-coca-colas-new-guy-campaign/ Thu, 08 Feb 2024 10:31:23 +0000 https://foodchainmagazine.com/?p=28809 In a bold move to kickstart the year, The Coca-Cola Company is set to redefine the narrative surrounding its iconic family of products. This ambitious endeavor, encapsulated in the "New Guy" campaign, represents a groundbreaking evolution in how Coca-Cola's brand portfolio is presented. It's not just about products; it's about forging genuine connections with consumers, creating memorable moments, and celebrating the beauty of perfectly imperfect families.

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]]> In a bold move to kickstart the year, The Coca-Cola Company is set to redefine the narrative surrounding its iconic family of products. This ambitious endeavor, encapsulated in the “New Guy” campaign, represents a groundbreaking evolution in how Coca-Cola’s brand portfolio is presented. It’s not just about products; it’s about forging genuine connections with consumers, creating memorable moments…

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