Vaughn DuBow Archives - FoodChain Magazine https://foodchainmagazine.com/news/tag/vaughn-dubow/ Thu, 16 Jun 2022 12:52:57 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7.1 https://foodchainmagazine.com/wp-content/uploads/sites/10/2022/10/fc-150x150.png Vaughn DuBow Archives - FoodChain Magazine https://foodchainmagazine.com/news/tag/vaughn-dubow/ 32 32 New name, same game https://foodchainmagazine.com/news/new-name-same-game/ Thu, 16 Jun 2022 12:52:57 +0000 https://foodchainmagazine.com/?p=15141 A seismic shift has occurred within the industry in recent years, with a repositioning of the narrow sports nutrition market

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]]> A seismic shift has occurred within the industry in recent years, with a repositioning of the narrow sports nutrition market into the broader and more inclusive active nutrition category. This transition is primarily a change in vernacular, however, as consumers in both sports and active nutrition aim to support their body’s capabilities for fitness as well as health and well-being.

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